ABOUT US
We work like its 2050
OUR JOURNEY
We are not a legacy company clinging to old ideas. We are fresh, focused, and fanatic. Zira was built on the belief that modern factories deserve more than outdated systems and slow decisions. They deserve speed, clarity, and freedom.
Our team comes from the frontlines of Industrial AI. We have seen how guesswork, delays, and disconnected tools hold businesses back. That is why we created Zira. A vision telematics platform that is fast to deploy, simple to scale, and built for real-time performance. Cameras that see everything. Dashboards that reveal what matters. No nonsense.
GoneFishing.ai is our message to manufacturers everywhere. You do not need to be chained to the plant to stay in control. With Zira running your shop, you really can be gone fishing.
MEET OUR PASSIONATE
TOUR GUIDES
MULI BACHAR
JOB TITLE:
PRODUCT LEAD
EXPERTISE:
ENGINEERING
Muli is a Senior Full Stack Developer and Scrum Master with expertise in designing complex solutions and integrating the latest technologies to drive innovation at Zira.
GUY PEER
JOB TITLE:
CTO
EXPERTISE:
ENGINEERING
Guy oversees Zira’s operations, bringing over two decades of experience in value chain planning, product management, and consulting to drive operational excellence and scalability.
DANA BEN ARI
JOB TITLE:
CFO
EXPERTISE:
FINANCE
Dana oversees Zira’s financial strategy, drawing on over a decade of executive experience at EY and expertise in accounting and economics to drive sustainable growth.
ODELIA FARKASH
JOB TITLE:
COS
EXPERTISE:
BUSINESS, MARKETING
Odelia leads Zira’s strategic initiatives, overseeing pricing, performance management, legal operations, and large-scale enterprise deals to drive the company’s growth and success.
ELHAY FARKASH
JOB TITLE:
CEO
EXPERTISE:
BUSINESS, SALES, MARKETING
Elhay is driving the company’s mission to transform industrial operations through AI. With a deep sustainability, he leads Zira’s growth and strategy, ensuring the company empowers industries to "Work Like It’s 2050."
JAKE NESS
JOB TITLE:
DIRECTOR OF BUSINESS
EXPERTISE:
BUSINESS, SALES
Jake drives business development at Zira, combining expertise in AI-driven enterprise solutions and energy optimization to transform industrial operations.